How to use this toolkit
- Learn about the Year-Round Organizing cards as a tool
- Get ideas for sharing the cards with fellow educators
- Access more tools to support your Year-Round Organizing campaigns
Year-Round Organizing Cards
Year-Round Organizing at NEA
NEA's Year-Round Organizing Framework centers around key field strategies that naturally flow through each of the four seasonal components of a typical school year.
Each campaign builds on the momentum of each other, helping members and staff work together to grow our union and create the change our public schools need.
Meet the Cards
The Year-Round Organizing card is an important tool for gathering the contact information of educators who are interested in learning about or getting more involved in the union. When educators fill out the card, they will receive opportunities that:
- Support educators to grow in their professional practice.
- Help elect pro-public education candidates from both parties.
- Get the word out about ways to work together to improve working conditions.
- Work to increase education funding at your school, district and state.
The data from this form is then shared with organizers to ensure they are followed up with!
Every state has their own Year-Round Organizing card. Text CONNECT to 48744 to be connect directly with your state.
Research-Backed Recruitment Tools
Sharing the Cards
Promotional Tools
Sharing the Year-Round Organizing card with fellow educators is a great way to introduce them to the union if they are not yet ready to join or to connect existing members with ways to get more involved.
Did you know that the Year-Round Organizing Digital Cards can be shared throughout the year? Check out these easy ways to integrate the cards in your year-round organizing plans!
Share the Cards at Events
Share the URL to the relevant card as a follow up to your one-on-one conversations. This can be done through text or email and is a great next step of engagement to get educators into our communications universe.
Sample text: “Hey NAME! It was great talking with you today. If you’re interested in learning more about AFFILIATE and what we do, you can fill out this quick form: [LINK]”
For virtual events, the focus should be getting the Year-Round Digital Card to attendees through several touchpoints. Put it on slides in presentation decks, share multiple times in the chat, and include it in follow-up emails and messaging.
Sample chat: “Glad to see people are excited about AFFILIATE! Sign up here to get more information: [LINK]”
We still recommend using the digital cards during in-person events. It supports a consistency of data entry and is faster to process than paper cards.
Include the link on printouts, write it on the classroom board, or consider having laptops/tablets available with the links already pulled up so that people can fill them out at the event. You can also have a moment in the program where you ask everyone to get out their phones and sign-up!
Sample conversation: “Thank you for attending our event! If you’d like to sign up or learn more about our work, stop by the laptops in the back and put in your information.”
Share Online
Share the Cards Online
Sharing the cards digitally is a great way to maintain a connection with your audience between events. Copy and paste the text below to send them to educators on your social feeds, email, or cell phone.
On Hustle
On Social Media
AFFILIATE is the union for educators in our area. By banding together, our members impact meaningful change for educators and students. Together, we have successfully raised educator wages, improved working conditions, supported student loan forgiveness, and made sure the voices of educators are actually heard.
Sign up to receive more information about AFFILIATE, find opportunities involved, and get monthly resources for your career and classroom: [LINK]
AFFILIATE educators deliver real change. We meet with school administrators and lawmakers from both political parties to make sure our voices are being heard and respected. Sign up to learn more about the ways we are stronger together: [LINK]
When educators are heard, respected, and given the resources we need, we can give students our very best.
Together we’re stronger. Together we’re heard. Sign up to learn more about AFFILIATE: [LINK]
On Email
Dear NAME,
When educators are heard, respected, and given the resources we need, we can give students our very best. As part of the largest labor union in the country, with almost three million members, we work together to ensure that educators like you have a stronger voice.
- We regularly advocate for higher salaries and improved working conditions.
- We meet with lawmakers from both political parties to make sure our voices are being heard and respected.
- We work hand in hand with school administrators and school boards to improve our daily lives as educators.
- We make sure that educators have the resources we need to give students our best.
By signing up here you'll gain access to monthly resources for your classroom and opportunities to get involved with AFFILAITE.
We cannot thank you enough for all you do, and all you will do, to change the lives of your students. Please let me know if you have any questions about NEA, AFFILIATE, or how you can get involved.
In solidarity,
ORGANIZERNAME
More Organizing Tools
MORE ORGANIZING TOOLS AND RESOURCES
Conversation Guides
Year-Round Organizing Framework
NEA's Guides to Organizing
Learn More
Organizing Resources at Your Fingertips
